After designing trophies for the BRITs — one of which is now part of Beyoncé's massive award collection — Olaolu Slawn, simply known as Slawn, lends his creative hand to Rolex for a watch collaboration.
Slawn takes on one of Rolex's most famous watches, the Datejust, for the bubbling team-up. As voiced by Lil Yachty in the collaboration's teaser, the Rolex Date Just timepiece gets "touched up and down by that boy Slawn."
In the end, Slawn's Rolex watch delivers a neat dial decorated in the designer's instantly recognizable artwork.
Thought the coolness peaked with Yachty voiceover and Slawn touches? Think again. The collaborative watch gets a classic lustrous finish, a perfect balance of gleam and subtly, allowing Slawn's artwork to shine on the wrist.
Slawn's Rolex watch joins the brand's other recent "art dial" efforts, like the super-rare emoji watch co-signed by John Mayer. I'm not the biggest watch person, but bringing masterpieces to Rolex's most iconic models admittedly has my attention.
Slawn's Rolex watch will launch as a limited edition drop — and I mean limited (only ten pieces were made for the collab, per Slawn). Slawn encourages fans to sign up for further details on his website before the watch's launch, which is scheduled for June 25.
The art world isn't the only space with eyes for Slawn. The Nigerian-bred, UK-based creative is also making waves in fashion, landing collaborations with Ksubi and starring in campaigns for Aimé Leon Dore and Burberry.
Even if you don't successfully cop Slawn's limited watch collab, the message is clear: it's time to wake up to Slawn.
