December 10th, 2024 – Las Vegas, NV – Podbean, a leading podcast hosting and monetization platform, is proud to announce its official certification under the IAB Podcast Measurement Guidelines 2.2. This certification underscores Podbean’s commitment to delivering accurate and transparent podcast metrics.
The Interactive Advertising Bureau (IAB) Tech Lab sets the standard for podcast measurement, ensuring accuracy and consistency across the industry. Under the new 2.2 guidelines, media companies certified by the IAB Tech Lab must provide detailed engagement metrics, such as partial listens and drop-off points, giving advertisers deeper insights into audience behavior.
With these enhanced metrics, advertisers can now:
● Analyze how listeners interact with ads.
● Optimize ad scripts and placements during campaigns.
● Deliver more engaging and effective content tailored to their audience.
“At Podbean, we have always prided ourselves on being a trusted partner in our users’ podcasting journey,” said David Xu, founder and CEO of Podbean. “Our certification under the new IAB Podcast Measurement Guidelines 2.2 ensures that podcasters can continue to rely on us for accurate data and real-time insights.”
This milestone reflects Podbean’s dedication to professionalism and innovation in the podcasting space. Whether a podcast is just starting or already thriving, having reliable metrics is crucial for success. With Podbean, users can trust in the accuracy and transparency of their podcast performance data.
Podcasters who haven’t yet joined Podbean can get started for FREE by visiting
www.podbean.com.
The post Podbean Achieves Certification Under IAB Podcast Measurement Guidelines 2.2 appeared first on Podbean Blog.
