The Sandbox Guide to… Marketing to Superfans

Published: April 19, 2024

“Superfans” is not simply the buzzword du jour – it’s the endpoint of a whole bunch of modern marketing approaches around building, nurturing, and monetising the most enthusiastic and supportive followers of an artist. Superfandom can maximise engagement, while imbuing a feeling of exclusivity and loyalty. So how can you do this well, in an […]

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The post The Sandbox Guide to… Marketing to Superfans appeared first on Music Ally.

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