This report marks the third monthly Strictly House statistics report, and is put together for our DJs and fans. The main purpose of this monthly report is to show transparency in our radio / web presence, as well as for motivational purposes. To highlight our strengths and weaknesses, where we can leverage our situation, and what areas we need to work on.
Referring to the June-2017 statistics report, our main objectives this month were as follows:
In terms of working on Twitter and Instagram, unfortunately due to time constraints no real efforts were made in these departments. However, progress was made in the Soundcloud area growing our fan base 60% from 541 to 864 followers.
SEO will always continue to be a long game but we did secure a couple of backlinks from other reputable artists and label sites.
These stats represent the period of 1st July to 31st July of the listening figures for Strictly House, comparing them to the previous month. There are intentions to add two further radio channels for Classic House and Techno in the near future.
The live channel performed even better this month, with nearly a 6.5% increase in listening hours. A total of 80,254 hours were streamed on the live channel, 145,879, across all stations
Overall radio listening statistics increased by 17.7% and there were 432,412 listening sessions.
| RADIO STATS | |||
| Live | May | June | July |
| Total Listening Hours | 59,433 | 75,291 | 80,254 |
| Total Sessions | 157,850 | 236,597 | 260,697 |
| Unique Listeners | 36,396 | 41,824 | 45,958 |
| Average listeners | 79.88 | 101.20 | 107.87 |
| Deep | |||
| Total Listening Hours | 22,279 | 15,574 | 22,030 |
| Total Sessions | 42,301 | 37,472 | 37,757 |
| Unique Listeners | 12,710 | 10,726 | 12,404 |
| Average listeners | 29.94 | 20.93 | 29.61 |
| Tech | |||
| Total Listening Hours | 12,331 | 11,723 | 13,363 |
| Total Sessions | 35,055 | 34,358 | 41,195 |
| Unique Listeners | 9,622 | 7,966 | 9,619 |
| Average listeners | 16.57 | 15.76 | 17.96 |
| Upfront | |||
| Total Listening Hours | 16,815 | 21,347 | 30,232 |
| Total Sessions | 44,733 | 69,908 | 92,763 |
| Unique Listeners | 7,009 | 10,128 | 11,646 |
| Average listeners | 22.60 | 28.69 | 40.63 |
| TOTAL | May | June | July |
| Total Listening Hours | 110,858 | 123,935 | 145,879 |
| Total Sessions | 279,939 | 378,335 | 432,412 |
| Unique Listeners | 65,737 | 70,644 | 79,627 |
| Average listeners | 149.00 | 166.58 | 196.07 |
A drop in website traffic which needs addressing.
| Website Sessions (monthly) | May | June | July |
| Total | 1,393 | 2,236 | 1,547 |
| Individual Users | 883 | 1,149 | 746 |
Social media will be a focus going forward, particularly Instagram and Twitter.
| May | June | July | |
| Facebook Page | 148 | 304 | 396 |
| Facebook Group | 369 | 1,139 | 1,146 |
| Twitter Page | 3,740 | 3,752 | 3,817 |
| Soundcloud | 536 | 541 | 864 |
| 218 | 221 | 222 | |
| Mixcloud | N/A | N/A | N/A |
Given that the web stats have dropped this month, we will endeavour to work in this particular area, efforts will be made to drive traffic to the website whenever and where possible.
We’ve been saying this for a while now, but we believe it’s time to roll out the Techno channel and will endeavour to have this released early August.
We will also make a push in the Instagram area to grow general brand awareness.
#SoulfulHouse #DeepHouse #TechHouse #StrictlyHouse
The post July 2017 Statistics appeared first on Strictly House.
| Source: | https://strictly.house/july-2017-statistics/ |
| Website: | HearMe |
