Beyoncé, Kanye West, Nicki Minaj, Usher Unify In Support of Jay Z’s TIDAL Streaming Service

Published: March 29, 2015

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Jay Z, a master orchestrator, is preparing his next big move. On Monday afternoon at 5 p.m. EST, the Brooklyn rapper-mogul is set to announce what’s being called the “beginning on a new chapter,” a partnership with streaming service TIDAL. To build buzz and get music lovers prepared for the exciting venture, the 45-year-old has called on many of his superstar friends to post the #TIDALforALL hashtag on various social media platforms and ask fans to change their avatar’s to a bright teal icon.

Kanye West, Rihanna, Usher, Calvin Harris, Madonna, and deadmau5 have all taken to Twitter to tweet their support, while Jay’s wife Beyoncé changed the icon on her Twitter account. Nicki Minaj also joined in the the campaign, taking to her official Facebook page and changing its icon.

Earlier this year, it was reported that Jay Z’s Project Panther (owned by S. Carter Enterprises) acquired streaming services WiMP and Tidal in a deal worth $56 million.

Continue after the jump……

Join Shawn “JAY Z” Carter live on Monday, March 30th at 5 PM EST for a special announcement. We invite your platform to share a live stream of a special announcement and the beginning of a new chapter. Shawn “JAY Z” Carter will announce a commitment to a new direction for the music industry from both a creative and business perspective. We will be sharing the embed code for the live stream shortly and hope you will join us in this movement.

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Previously: Jay Z Places $56 Million Bid On A Swedish Music Streaming Company



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