July 2017 Statistics

Published: August 03, 2017

Introduction

This report marks the third monthly Strictly House statistics report, and is put together for our DJs and fans. The main purpose of this monthly report is to show transparency in our radio / web presence, as well as for motivational purposes. To highlight our strengths and weaknesses, where we can leverage our situation, and what areas we need to work on.

Referring to the June-2017 statistics report, our main objectives this month were as follows:

  • To work on Twitter / Instagram / Soundcloud
  • To work on SEO
  • Increase the number of podcasts on our site
  • Look into the possibility of hosting DJ mixes on the website

In terms of working on Twitter and Instagram, unfortunately due to time constraints no real efforts were made in these departments. However, progress was made in the Soundcloud area growing our fan base 60% from 541 to 864 followers.

SEO will always continue to be a long game but we did secure a couple of backlinks from other reputable artists and label sites.

July-2017 Highlights:

  • Three Strictly House Features nights, highlighting
    • Karmic Power Records & Housebugs Records
    • Ricard Earnshaw
    • Demarkus Lewis
  • Strictly House Podcast uploaded for Ross Couch & Karmic Power Records / Housebugs Records
  • Strong growth in the radio listening statistics
  • Launch of YouTube live video and successful rollout of Facebook live videos

Radio Listening Statistics

These stats represent the period of 1st July to 31st July of the listening figures for Strictly House, comparing them to the previous month. There are intentions to add two further radio channels for Classic House and Techno in the near future.

The live channel performed even better this month, with nearly a 6.5% increase in listening hours. A total of 80,254 hours were streamed on the live channel, 145,879, across all stations

Overall radio listening statistics increased by 17.7% and there were 432,412 listening sessions.

RADIO STATS
Live  May  June  July
Total Listening Hours 59,433 75,291 80,254
Total Sessions 157,850 236,597 260,697
Unique Listeners 36,396 41,824 45,958
Average listeners 79.88 101.20 107.87
Deep
Total Listening Hours 22,279 15,574 22,030
Total Sessions 42,301 37,472 37,757
Unique Listeners 12,710 10,726 12,404
Average listeners 29.94 20.93 29.61
Tech
Total Listening Hours 12,331 11,723 13,363
Total Sessions 35,055 34,358 41,195
Unique Listeners 9,622 7,966 9,619
Average listeners 16.57 15.76 17.96
Upfront
Total Listening Hours 16,815 21,347 30,232
Total Sessions 44,733 69,908 92,763
Unique Listeners 7,009 10,128 11,646
Average listeners 22.60 28.69 40.63
TOTAL  May  June  July
Total Listening Hours 110,858 123,935 145,879
Total Sessions  279,939 378,335 432,412
Unique Listeners  65,737 70,644 79,627
Average listeners 149.00 166.58 196.07

 

Website Traffic (Google Analytics)

A drop in website traffic which needs addressing.

Website Sessions (monthly)  May  June  July
Total 1,393 2,236 1,547
Individual Users 883 1,149 746

Social & Media Networks

Social media will be a focus going forward, particularly Instagram and Twitter.

May June July
Facebook Page 148 304 396
Facebook Group 369 1,139 1,146
Twitter Page 3,740 3,752 3,817
Soundcloud 536 541 864
Instagram 218 221 222
Mixcloud N/A N/A N/A

 

August 2017 Objectives

Given that the web stats have dropped this month, we will endeavour to work in this particular area, efforts will be made to drive traffic to the website whenever and where possible.

We’ve been saying this for a while now, but we believe it’s time to roll out the Techno channel and will endeavour to have this released early August.

We will also make a push in the Instagram area to grow general brand awareness.

#SoulfulHouse #DeepHouse #TechHouse #StrictlyHouse

The post July 2017 Statistics appeared first on Strictly House.

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