Now's All About Looking Sporty & Rich – No, But, Like, Literally

Published: March 28, 2024

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From the looks of it, fashion wants to take you out to the ball game. Of course it's common knowledge by now that designers big and small, of all generations, price points, milieus have always taken and still take cues from athletic attire.

But the contemporary's apparent fascination with sports soars on, with a continuous gentrification, if you will, of hereto-related aesthetics blurring the lines between genuine, enthusiastic sportsmanship and a camouflage or cosplay of class and bourgeois interest groups.

This isn't to say there's anything wrong with that, per se, but it reveals an intriguing point of departure for investigation into phenomena like it. Think blokecore as a whole, or novel brands building their identity around moodboard-y references of vintage tennis gear and court-gazing old-money-ingenues.

The list goes on, speedier still, with TikTok encouraging us to co-opt cultural codes like we're shuffling through racks of a costume rental store, Game Set Match-ing one trend before we've understood the other.

Irrespective of what side of the pitch you're on though – whether you choose to dignify all this with further depth, or simply feel drawn to the clothes like celebrities to Wimbledon – the roundup below will be the Sudden Death to your credit card balance.

Givenchy Varsity Jacket

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The prime time for real varsity jackets has probably passed, and yet feats like this Givenchy version-deluxe of their kind induce in us a dreamy, somehow quintessentially American nostalgia, for a time or place we we weren't actually witnesses to.

Celine HOMME Jersey Track Jacket

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Celine HOMME's upper half of a track suit – the latter of which they have surprisingly many variations of, by the way – also radiates with a certain retro charm, no less thanks to its obvious wink at classic adidas.

Wales Bonner Knit Track Jacket

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Through crocheted sleeve trims and a bright olive green print, Wales Bonner infused their knitted track jacket with a campy bohemian vibe so potent, you'll want to wear this to the relay race and your local dancery's 70s party.

Fear of God Khaki Sweatpants

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No matter the house, no matter the overall design characteristics, earthy greens are clearly a mainstay this season, and Fear of God's velvety corduroy sweatpants are no exception. Again, notice the resemblance to the forefather of track suits. Respect your elders indeed.

Acne Studios Pink Striped Long Sleeve

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Reverting back to more literal exhibits of how sports are encroaching on high fashion and vice versa, we've lined up this Acne Studios faux football jersey.

Casablanca Striped Green T

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This Casablanca cotton T, too, looks familiar, like something you'd see on someone trying to chase or catch or throw or hit a spherical object.

le PÈRE FC Amado T

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Now this one you may have to rub your eyes and blink to discern if it's an actual or a made-up kit. With the help of Portuguese artist Bráulio Amado, le PÈRE conceived of these and other pieces that brilliantly mime old-timey sports uniforms.

Asics Gel-NYC x NEEDLES

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To instill a running gear juggernaut's bestseller with City Pop flair, Keizo Shimizu's NEEDLES collaborated with Asics and made a glossy black sneaker with purple detailing that is to equal extents lavish and fitness-oriented.

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