It's #DrakeNight at tonight's Toronto Raptors game, and to celebrate the night named after the team's global ambassador, a "Hotline Bling" booth has been set up in reference to the rapper's hit song.
Fans who are attending the Nov. 25 game at the Air Canada Centre against Lebron James's Cleveland Cavaliers can go into a "Hotline Bling" booth and record their own version of the meme-worthy video in a replica of the box that appeared in the Director X-helmed clip.
Toronto city councillor Norm Kelly, whose admiration of Drake is well known, was one of the first to try out the booth, dancing with the team's official mascot, the Raptor.
An ongoing compilation of the videos made in the booth are being uploaded as the day progresses and are available here.