Look. We know. Big companies have been using subcultural fashion to market consumer goods since before any of us were born. Also, Norwegian black metal, with its extreme backstories and its all-encompassing aesthetic, has been fodder for jokes since the music first came into existence in the ’90s. If anything, some big makeup company should’ve started selling corpse paint at least 20 years ago. But now, we’re really looking at a reality where kids have been granted the chance to dress up as murderous Scandinavian Satanists, and there’s some beauty in that.
