Belaire
There are many things that go into putting together an event. Generally, there’s a cool venue, cooler people, and of course some drinks. One of the key players in the spirits market is Sara Gilbert. Sara manages the marketing for Sovereign Brands, which owns Luc Belaire, Bumbu Rum, & McQueen.
Sara devised the G.O.A.T campaign which spawned 2 digital commercials with Lil Wayne & DJ Khaled. You can catch Sara out in the streets promoting some of the hottest liquor brands. If you’re into spirits you should definitely be following Sara.
