Jack White Declares "Music Is Sacred" in Poem

The founding co-owners of Tidal — including Jack White — have been on a worthy (albeit rather self-important) mission to give artists more ownership of their own music on streaming services. Now, the Third Man Records boss has issued a mission statement of sorts by sharing a poem called "Music Is Sacred." White shared the free verse, all-lower-case poem on Third Man's website. It's bookended by some high-flown ideas about "the sanctity of music" and "the melody of the human race," but there's also an angry moment when he takes aim at "cowards and those who would intend / to...