It can be tough to determine beforehand what it will be “worth” to get your song placed on a particular playlist.
Some playlists have tens of thousands of followers but hardly any active listeners.
Other playlists have a small, loyal following that actually engages with the music (sometimes even leaving the playlist on repeat).
And even within an individual playlist, there will be a difference in resulting streams based on where the song is placed on the list. Obviously that first track is gonna get played more than the 10th track, or the 20th track, and so on.
BUT…
If the playlist in question appears there, you’ll also see how many streams resulted from that placement in the past 28 days. Now you have an idea of what to expect if you’re placed in the first position of that list.
If the playlist doesn’t appear on that list, you know that a first position track will probably result in LESS streams than the lowest performing playlist shown in the “Discovered On” section of the artist’s ABOUT page.
Now repeat this process for artists on that playlist whose tracks appear, say, in the third, tenth, or twentieth position. This will give you a more detailed impression — though it’s still just an impression — of the power of any particular playlist.
And results will also vary depending on how quickly your track shuffles down or off the list.
As I said above, it’s an inexact science, and these things become harder to measure when you’re looking at famous artists who might have hundreds of thousands of plays from official Spotify playlists. In that case, just because an indie playlist doesn’t appear in their “Discovered On” section, it doesn’t mean a certain playlist isn’t gonna generate significant streams for you (just that the famous artist is lucky enough to appear on playlists that perform even better).
There are a lot of different factors that go into how much you’ll earn from a stream:
But if you want to do some rough math on this, check out any of the trillion streaming-royalty calculators online (such as this one).
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