Skepta’s First Puma Sneaker Isn't Very Puma At All

Published: May 10, 2024

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It’s been a little over two years since Skepta announced that he’d be joining Puma following a sudden departure from Nike.

During this time, presumably amongst other things like dropping certified bangers, the rapper-cum-designer has been cooking up a plethora of Skepta-fied Puma treats, including the recently-revealed Forever “Black” sneaker.

The shoe, which is an entirely new silhouette designed entirely by Skepta, features paneled mesh and synthetic upper that sits atop a chunky blacked-out midsole that’s finished with a healthy dose of chrome foil.

Better still, although not immediately visible, Skepta’s Puma Forever “Black” also boasts an all-over iridescent finish, a nod to the Boy Better Know alumni’s 2019 album Ignorance is Bliss.

Objectively, Skepta’s debut Puma sneaker is an understated thing of beauty.

Yet, if it weren’t for the (albeit stealthy) inclusion of Puma’s iconic Formstrip stitched across the shoe’s sidewalls, the sneaker doesn’t resemble that of the Puma variety at all.

In fact, Skepta’s debut isn’t anything like we’ve seen from Puma before.

Sure, the shoe’s chunkiness could loosely be linked to the German label’s RS-X Efekt PRM or perhaps its retro Morphic, but sat alongside Puma’s recent conveyor belt of footwear (of which there are many), Skepta’s Forever is levels above.

Excellent sneakers are a part of the course with Skepta, who during his time with Nike dropped ample great-looking shoes, including a still highly sought-after Air Max 97.

The difference here, though, is that Skepta’s Puma is an entirely new silhouette. And while creating a new shoe is impressive in itself the fact that the end result is as good looking as this is even more so.

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