We are joining forces once again with W Hotels for the second volume of ‘Future Rising’ – championing the creative leaders of tomorrow, and remixing music and art to reimagine WONDERLAND through six collaborations exclusively at W Hotels around the world.
The second edition of our partnership with W Hotels Worldwide, Future Rising, will begin in February 2018, bringing together a community of creative leaders – from musicians and DJs, to visual artists and film directors – for a series of happenings at six W Hotels.
The programme will highlight various artists’ utopian vision of the world’s ideal tomorrow – collectively referred to as WONDERLAND. Hosted exclusively at W Hotels around the world, the calendar of events will kick off at W Istanbul on February 3rd, and be quickly followed by events at W Barcelona (15th February), W Dubai – Al Habtoor City (21st February), W Amsterdam (1st March), W Paris – Opera (6th March), and finally W London – Leicester Square (8th March).
“Music has been a defining characteristic of the W brand since its inception, and furthering our partnership with Mixcloud is the perfect way to continue to bring what is new and next in music to our guests,” said Jenni Benzaquen, Vice President, Luxury Brands – Europe, Marriott Interna-tional. “This unique programme of six unmissable happenings offers a creative platform to a new generation of talent, showcasing their diverse styles at some of our most iconic W hotels around the world.”
The W brand’s European Music Director, Kristina Dolgova, has carefully curated each event in partnership with Mixcloud’s in-house team of music experts. All performances and discussions will be recorded and exclusively available on the W Hotels Mixcloud channel.
“As soon as you enter any W Hotel around the world it is instantly obvious that the brand is passionate about music,” said Kazim Rashid, Creative Director, Mixcloud. “For us at Mixcloud, it’s imperative that we only partner with likeminded, authentic brands who not only love music, but take the time to cultivate young, rising talent. This second volume of our FUTURE RISING partnership does just that, asking young creatives to reimagine ‘WONDERLAND’ – their utopian vision of tomorrow – through their art.”
Event details include:
For more information on FUTURE RISING: WONDERLAND and to secure a place on the guest list to the exclusive events, check out www.FutureRisingNow.com.