Communication is the beating heart of any company. Whether it’s the company-wide newsletter informing everyone about new policy changes, or it’s the new product release briefing, communication is how your employees learn new information, form bonds, and align around company goals.
Podcasts can do more than entertain – they can inform and educate in a medium built to be mobile and accessible. They offer a way to organize your communications into channels with specific accesses and provide opportunities for your employees to share their knowledge (with approval from admins appointed by you, of course).
How?
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1. Mobility
According to BlogIn, out of the 80% of the workforce that’s not bound to a desk in the office, only 13% of them feel engaged at work. Of the 2.7 million people working away from a desk, 84% of them don’t feel as though they’re receiving attention and engagement from top management, and 75% feel they don’t get informed about new policies and company goals.
With so many roles in your company, some of your workers might not always be at their desk. Some might work from home, some might work remotely from other cities, and some might travel frequently. Podcasting combines the portability and group-focused nature of email while combining the personability and hands-on take of a phone call.
By using podcasts for internal communications, your employees have the same level of access across the board, no matter where they’re working. And it’s in a format that allows them to get informed while doing things like traveling, commuting, or working from home.
2. Group Content
There are occasions that call for company-wide communication, but you’ve also got department-specific information that would clog up the feeds of all your other employees. Instead of getting straight to the information they need, they’ll have to search for it through your memo or newsletter.
Podbean’s Enterprise Podcasting Solution for internal communication lets you organize your employees into groups, and grant access to certain podcast channels created specifically for their role. Got information just for the Marketing team? Give them access to only the Marketing podcasts. Do your Sales and Marketing teams need to understand the same content? Give them access to both the Sales channel and Marketing channels.
Your employees won’t have to sort through a whole newsletter to find the information that is pertinent to them and their situation. They get the right information in a timely manner, and in a way that lets them access the most up-to-date info available.
3. Detailed Analytics Tools
One of the biggest concerns with dispensing information within your company is that people aren’t going to read it or access it. There could be multiple reasons for this, but at the end of it all you won’t know unless they tell you, or an occasion arises that’s negatively impacted by their lack of information.
Analytic tools offer you the chance to know how your employees engage with the podcast, if they’re stopping or skipping parts, and opportunities to expand on knowledge they might have difficulty with.
Podbean’s analytic tools, such as User Engagement Intel, gives you insight into your podcast’s plays and replays, where someone stops or skips, and how they listened – all while providing optimum privacy and anonymity.
4. Collaborative Team Tools
Regardless of the size of your company, it can be difficult for a single person to create all of the internal communication while balancing their other responsibilities to your business. Collaborative efforts for your internal communications podcasts can create unique opportunities, such as marketing information straight from the marketing team.
Using tiered admin roles, your employees can submit content for review. Admins appointed by you can edit and approve this content for publication. This gives your employees a chance to take on responsibilities and leadership roles that prove their knowledge of the company and their role. It also lets you delegate roles and responsibilities in a way that lets you stay in the loop while letting you focus on other tasks.
5. Audio and Video Podcasts
Having options to dispense information to your employees means that you can offer communication in different formats suited to the information. Depending on the information and the environment that your employees are in, it might be more suitable to offer video in place of audio.
With audio and video formats available for your podcast channels, you can offer information in the format that best suit the needs of your employees and the information. Unlimited storage combined unmetered downloads and bandwidth means that there’s plenty of space for all your internal communication no matter the format.
While there’s plenty of places to post videos online, keeping them both private and accessible to your employees can be an unnecessary struggle. By opting to publish video content as an internal communications podcast, you can ensure that all employees – but just the employees – can access your content.
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Communication is the bedrock of every company, and if it’s unstable or damaged then the rest of the structure will soon come down. There are numerous ways to improve upon it, but using podcasts for internal communication has added benefits that lend to mobility, accessibility, and contributing and leadership opportunities.
