YouTube's head of music Lyor Cohen has admitted that "there’s still a disconnect between YouTube and the rest of the industry" but maintains that the company is keen to continue building bridges with music rightsholders.
"I get why some in the music industry would be skeptical of their relationship with YouTube. They were late to the subscriptions party and YouTube’s focus for many years was largely just on ads," he wrote in a blog post today.
"While they have been at subscriptions for a year, and the numbers are very encouraging, YouTube must prove its credibility when it comes to its ability to shepherd their funnel of users into paid subscriptions. But since I’ve been here, I’ve been incredibly encouraged by what I’ve seen. The team is serious about subscriptions."
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