US firm Vizu.al has built a client list of more than 300 artists, labels, festivals and agencies with its technology that’s capable of embedding video within emails sent out to mailing lists.
Founder Matt Highsmith spoke at Music Ally’s Sandbox Summit conference in New York today, showing examples of campaigns that the company has powered for artists including Tiesto, Trans Siberian Orchestra, Simple Creatures and Devil Makes Three.
“Email is an important channel: a lot of artists come to us because they see it as one of their strategic backbones,” he said. “You can learn all sorts of things when an email is opened… but the music industry is a bit behind on using a lot of the science from this data.”
The post Vizu.al pitches merits of embedding videos in email marketing appeared first on Music Ally.
