An artist’s keenest fans are their lifeblood in the modern music industry: the people who won’t just stream music casually, but will listen over and over again; share it with friends and the wider world via social networks; buy music, tickets and merchandise; and support the artists they love with a passion.
At Music Ally’s Sandbox Summit conference in New York today, Jose Abreu – senior director of digital strategies, Latin Iberia Region at Sony Music – was interviewed by Columbia Records’ associate director of digital and influencer marketing, Sarah Flanagan on how he thinks artists and labels can best serve their superfans.
The post Sony Music’s Jose Abreu talks superfans, artists and content appeared first on Music Ally.
