Traizion was estabilished in 1994 in Houston, Texas. There first CD, produced by Gilbert Velasquez, entitled "Quiero Amarte" earned them ther first top 20 hit with the title release "Quiero Amarte".
The BMG U.S. Latin office in San Antonio, Texas took notice of the young and upcoming group and signed them to their first recording contract.
Their sophmore CD "Solo Contigo" earning them a host of top ten hits, as well as a #1 single "Para Que Quiero Un Corazon", which was previously recorded by Guardines del Amor. This hit helped them crossover into Regional Mexican radio stations such as KLTN Estereo Latino in Houston and KGBT in McAllen, Texas, reaching a high rotation of airplay.
Their third CD "Ahora Sin Ti" produced by Ricardo Castillon of La Diferenzia earned more hits songs with "Tu y Yo" reaching #1 on several stations throughout Texas. This particual song was written by Esmi Talamantez, who has established herself as a strong song writer.
Leaving BMG, Traizion signed with Corpus Christi based Hacienda Records. Traizion hit the charts with 3 different singles "Por Amarte Asi", "Miento" and "Estas Ruines".
Now in 2010, Traizion is about to rlease there 5th CD "Siempre Tu" with a tribute to one of Houston's greatest Tejano bands, La Mafia.
Thousands of young bands look to major record labels to help them make it big. When it comes to promotion, though, La Traizion singer Pablo Urbina says doing it yourself beats reliance on corporate muscle any day. "You can go with a big label," he says. "But the thing is, if you go to a label and they have no marketing plan for you, or marketing strategy, then there's nothing. With me, I own the band. I am the roadie. I do the recording. I do more for myself than my record labels do." Urbina speaks from experience. In 1995, in the middle of Tejano's gold-rush period, Traizion signed with BMG, recording Quiero Amarte, (1995) Solo Contigo, (1997) and Ahora Sin T (1999) for the label. Urbina feels the label never really gave the group the maximum exposure it needed to break through. Hailing from the big city of Houston, Texas La Traizion is a blend of young talented mixs from Cumbia,Norteno and Hip-Hop. Traizion's strength comes from its combination of melodic, keyboard-driven cumbias and Urbana's soulful tenor. The band is in the same sub-category as cumbia-heavy bands like Fama, Jennifer Pena and Kumbia Kings. Solo Contigo produced the band's biggest hit, synth-heavy cumbia Para Que Quiero un Corazn, originally a 1995 smash for Los Guardianes del Amor. But when the Tejano market began to crash in the late '90s, La Traizion became a victim of the major record labels' massive reductions -- Tejano divisions were slashed or eliminated. On BMG, only Emilio remains, and he spends most of his time touring Mexico these days. The group signed with solid Corpus Christi independent Hacienda Records in 2001, releasing Si T Te Vas the same year. Featuring cumbia single Miento by Esmi Talamantez, it continues Traizion's predilection toward melodic, danceable material suitable for all ages. Second single Por Amarte Asi, a cover of the Christian ballad, received airplay on Estereo Latino KLTN-FM (102.9). Traizion performs at Hullaballoo's, Jones Plaza and has also played in Dallas, Austin and Lake Jackson. Urbina remains a constant, but the rest of the lineup -- Felix Anzaldua on bajo sexto/back-up vocals, Jesse Fonseca on Vocals/back-up,keyboardist: Jesus Hernandez,accordianist: Esteban Campos, Basist: Hector Cerdan, percussionist: Jesse Lara, drummer: Daniel Sandoval and dancer Jesse Lee Fernandez -- has been marked by frequent changes, which he attributes to family responsibilities and the lure of other bands. Family has taken precedence for him, too. "My mother had a brain tumor and I have been flying between Ohio and here," he says. "So it is kind of giving us less time to record all at once." La Traizion is readying its fourth album, and Urbina says it will be the group's most diverse set. "We have three singles down, including T Eres, which I wrote," he said. "I also have an English tune, which I did for Hispanics who do not know Spanish and those who listen to R&B." He added there would be a few songs in the exploding norteo-romantico genre of groups like Duelo and Palomo, plus some straight-ahead Tejano tracks produced by the renowned Gilbert Velasquez, Urbina's cousin
