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Visit http://www.MichaelBrandvold.com This week's episode #131, November 1, 2013 - Do Your Fans See You as a Crybaby or a Hero? We Look at Steve Lukather and Amanda Palmer.

This podcast was brought to you by MusicXray.com.

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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for SOiL, Killer Dwarfs, Accept, Russ Dwarf, Dream Theater, Little Caesar, Bill Ortiz, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

Brian Thompson, Managing Partner for Thorny Bleeder Records, is a Vancouver based music industry entrepreneur, record label owner, artist manager, marketing consultant, radio promoter, publicist, web designer, blogger, and industry speaker.

Formerly the corporate head of music buying and marketing for a large national music retail chain, Brian has since moved on to become a well respected voice on the convergence of artist development, music marketing, social media, and technology.