DESCRIPTION:
Before signing with Higher Octave Records in the late '80s, Aura composed music for the healing arts based on research into psycho-acoustic audio production. He mixed zithers and other acoustic instruments with synthesizers to create a warm, relaxing bath of sounds. Aura has picked up the tempo on his latest albums with pleasant results.

William Aura's conscious dedication to global concerns has brought him over a dozen times to the Tibetan world. Witnessing the poverty of these simple but loving people, he made a promise to be a voice for the disadvantaged. His extraordinary video footage is featured in Rick Ray's award winning film "10 Questions for the Dalai Lama."

In 2002, he founded the Aura Imports Sponsorship Project to promote education for children in the Himalayan world. Their goals are achieved primarily through child sponsorship by uniting impoverished students with individual sponsors, giving them the tools and opportunities necessary for success.

His company, Aura Imports, is committed to promoting the social and economic progress of people in the region by marketing their handcrafts in a just and direct manner. Proceeds from the web site help over 100 deserving Tibetan and Nepali students.

As a friend of the project, William Aura offered his services as a guide to our crew when we traveled to India and Nepal. In Kathmandu he introduced us to his friends, Sur Sudha, and in Dharamsala he helped us hook up with the Exile Brothers. Aura is also an accomplished bass player-- he can be seen and heard performing "One Love" from the rooftops of Kathmandu.

3rd Force is a New Age/smooth jazz band on the EMI Higher Octave label, consisting of trio William Aura, Craig Dobbin, and Alain Eskinasi.[1] Founded in 1994 by William Aura after a prolific solo career in New Age music, he, Dobbin, and Eskinasi immediately set out working on their self-titled debut album, 3rd Force which was released that same year. After the album's commercial success, the trio continued the studio project with their next release, Force of Nature in 1995. This album garnered an even bigger success than their debut spawning the popular single Here Comes the Night featuring guest guitarist Peter White. After a two year break, 3rd Force released their 3rd album Vital Force in 1997. The album gained 3rd Force's second hit single You Gotta Be Real once again featuring guest guitarist Peter White. The 4th album, called Force Field, was released in 1999 resulting in another of the band's singles Revelation of the Heart, with guest saxophonist Paul Taylor. In 2000 Higher Octave released a best-of compilation of 3rd Force, entitled Collective Force, which featured the band's best hits in both radio and fan favorites,along with two new songs, Dance With Me and Sweet Surrender. 2002 saw the release of their 5th studio album, Gentle Force, which showcased a mellower jazz sound than the band's usual output. Three years later,3rd Force released their latest album to date, Driving Force in 2005. Their latest release showcases a completely opposite style than the previous Gentle Force album which was almost lounge-style mellow jazz in sound. Driving Force, however, features a funky lively jazz mix never before heard in 3rd Force's music. The most popular singles from their latest release are Believe In Me, featuring the trumpeter Greg Adams, keyboardist Jeff Lorber, and guitarist Brian Hughes, and You Got It, featuring guitarist Marc Antoine.