DESCRIPTION:
Never Give Up: Alternative Press Magazine at 30 opens Tuesday, July 21 at the Rock and Roll Hall of Fame + Museum in Cleveland, Ohio. Preview the exhibit here: http://bit.ly/altpress30

"We may last a few months, or we may last fives years; we don't know. Yet, we won't give up," read an editorial in the very first issue of Alternative Press, in 1985. In the video, Alternative Press founders, editors, writers and designers share the story of how AP was founded, covering music on the fringes – punk, new wave, hardcore – before it was "alternative."