DESCRIPTION:
In this interview conducted at Midem, Jon Cohen, Co-CEO of Cornerstone Promotion, explains how brands are nowadays able to provide some artists' fundamentals - promotion, marketing, advertising - and allowing new revenue streams to come to life.

Midem is the yearly professional event dedicated to the music ecosystem - industry experts, tech, brands, artists - with a tradeshow, conferences, concerts, networking events. It takes place in Cannes, from January 25 to 28, 2014.

More on http://www.midem.com