Steve Rifkind(CEO SRC Records) - Think Pink Rocks and Breast Cancer - Video
PUBLISHED: Apr 27, 2010
DESCRIPTION: This is Steve Rifkind, the CEO of SRC/Universal Records and a rare insight into his world, talking about his father surviving breast cancer and why Think Pink Rocks a concert benefiting cancer in Boca Raton Fl is so important for breast cancer awareness. SRC is the label hosting such artists as Akon, David Banner and Shontelle.