DESCRIPTION:
Sensory overload occurs when one or more of the body's senses experiences over-stimulation from the environment. There are many environmental elements that can trigger a sensory overload. Examples of these elements are urbanization, crowding, noise, food, mass media, social media, technology, and the explosive growth of information.

It can be difficult to distinguish and understand information when experiencing sensory overload. Even such meaningless stimuli such as white noise or flickering lights may induce sensory overload. Sensory overload is common among consumers as many corporations compete with each other especially when advertising. Advertisers will use the best colours, words, sounds, textures, designs and much more to get the attention of a customer. This can influence the consumer, as he or she will be drawn to a product that is more attention grabbing. However, policy makers and advertisers must be aware that too much information or attention-grabbing products can cause sensory overload.


Music and video by Mark Farrelly.