DESCRIPTION:
“We make sure when we record a record that we can perform that live without having to fake our way through it.”

Mark Tremonti of Alter Bridge is well-known for being a prolific and approachable rock guitarist. He has been in the business since the mid-/late-1990s and has learned about opportunities and challenges that can arise. In this #fhtz interview we discuss how he tackled the challenge of adapting to a changing business environment, why cutting the middlemen was necessary, and we explore his take on the expectation of a perfect live show, among other things.

Produced by Simon Kurt & Sebastiano Mereu for Digitale Massarbeit & Digital Fanfare