Brazilian born, Swedish-bred, J-Son, shot out of the gate with the hits "Lookie Lookie" and "Pretty Boy" in his first year of the hip-hop game. Both tracks are included on his debut album Never Half Stepping, which was released in Sweden in November of 2009 and has earned heavy rotation on all major radio stations and reaping high scores with music critics in Scandinavia and awarded J-Son with a Swedish Grammy nomination best club/hiphop.
J-Son has worked with producers Addeboy Vs Cliff, Filthy, K-One, Saska, Teddy Sky, Wayne Beckford, Jason Gill, AD, and Step on the album, which is a telltale of his multicultural upbringing and vibrant personality.
It’s been a hectic year for super-charged J-Son, who in addition to finishing his album, wrote two gold selling hits in Sweden and Japan and has written hooks for major artists like american rapper Pitbull.
J-Son's stage presence oozes passion and energy. He gives his all. Given a 40-foot stage, he'll cover 45.
About
With the Samba in his blood, music was an unavoidable component in J-Son's life. Everyone in his family, have their hands and hearts in music. To J-Son it's as much a passion as a fulltime job, which he pours his heart into during 16-hour workdays in the studio, writing or somehow improving and promoting his game.
J-Son has also infused his rapping/singing and rap/urban pop sound on numerous mixtapes and in collaborations with various artists, including his latest "Mr. Running Man" Jennifer Brown ft J-Son, and ”Til I Die” Pitbull ft J-Son.
In the summer of 2008, J-Son kept a busy schedule, starting with the release of his first single, Lookie Lookie. It reaped great success and enjoyed heavy rotation on various Swedish radio stations, Swedish MTV and ZTV.
Since then, J-Son has performed at various radio station shows and festivals and had numerous shows during his Sweden Tour. He also appeared in Swedish TV music shows like, SVT Bobster, SVT Garage and TV4 morning show.
He also opened for artists like, Joe Budden, Lady Gaga and Musiq Soulchild. As 2009 turns into 2010, J-Son is booked for a long string of shows and will be working on upcoming material while his label plans for a European release.
Background
Born Julimar Santos Oliveira Neponuceno (J-Son) in a poor area outside Bahia, Brazil, J-Son, 24, came to Sweden as a five-year-old. His mother, Maria José Larsson, left home at 14 and supported herself with various jobs, while teaching herself how to read and write by the help of newspapers. By 18 she was pregnant with J-Son, determined to give her son a better life, she eventually moved to Gothenburg, Sweden.
J-Son grew up surrounded by music in Gothenburg, where he discovered hip-hop as a teen. He jumped up on stage and did a battle at a teen dance hall, an experience so exhilarating it inspired him to go straight home and write his first verse.
A while later, he crossed paths with Gticy, the two joined forces and soon ran other MCs out of town. That was the start of J-Son's musical career, which he has chosen to plant in hip-hop, rap/Urban pop to be specific, but is convinced he will branch out into several other genres as he matures.
Already venturing more into singing than just rapping, J-Son's goal is to be unpredictable and that in a positive way. Always looking to shake things up and surprise his fans, sharing his diversity as a human being, artist and global soul.
Equipped with a wide variety of experiences, cultures, music and languages, J-Son sees his immigrant status and colourful heritage as an advantage, a well from which his draws his storytelling. Mastering four languages, this wordsmith, combines it all into one global language - rap.
"The U.S. started it, we loved it and now we all want to be a part of it," J-Son says.
J-Son is signed to Same Blood Entertainment and EMI Music Publishing. Same Blood is an independent music label with focus on urban music, to which the artists Teddy Sky and Gticy are also signed.
