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Cashmere Agency and MMXLII brings The VIBE House to SXSW, presented by adidas Originals. Friday night featured the "AllHipHop.com's Breeding Ground" showcase, featuring: Erreon Lee, Six Reasons, The Airplane Boys, Dee-1, Joi Starr, The Stepkids, BJ the Chicago Kid, King Louie, Tito Lopez, Rockie Fresh, Chevy Woods, Chase N. Cashe, Travis Porter, Don Trip, Smoke DZA, Trae The Truth, Timbaland and Mystikal. The crowd was also surprised by a special set by hip hop legend, Snoop Dogg. Special thanks to DJ Young Guru for holding it down on the turntables and Fuzzy Fantabulous for hosting the evening. A$AP Rocky and Curren$y were surprise guests that Smoke DZA brought out and Wiz Khalifa came out to support Chevy Woods. These guests added even more energy to an already star-studded night.