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"This Strange Effect" is a song written by Ray Davies of The Kinks and released first by Dave Berry in July 1965. The single was released in the United States in September 1965. It reached #1 in the Netherlands and Belgium and No.37 on the UK singles chart.A studio recording was never officially released by The Kinks, but live recordings exist. An in-studio BBC recording by the Kinks from August 1965 was released in 2001 on The Songs We Sang for Auntie - BBC Sessions 1964-1977.Former Rolling Stones bassist, Bill Wyman, covered the track for his 1992 album Stuff. This version can also be found on A Stone Alone: The Solo Anthology 1974-2002.Belgian band, Hooverphonic, covered the song in 1998 for their album, Blue Wonder Power Milk. Their version of "This Strange Effect" was released as a single and was featured in the American television advertisement for the Motorola SLVR.