BEATMONSTAS

Although they officially joined forces in 2003, Beatmonstas was founded in Chicago years before they adopted the moniker. Initially comprised of four members, the three emcees (Noble Dru, Phashara & Therapy) have revamped themselves into a socio-political b-boy trio.

Together, the Beatmonstas, have an aggressive rap flow that fills an obvious void in todays hip-hop environment. They bring that raw essence back that hip-hop heads loved from the early to mid 90s.

In the 90’s, Noble Dru, Therapy & Phashara were members of various underground hip-hop groups and crews in and around Chicago. Each of them experienced the highs and lows of rap life and dreams deferred. These common struggles eventually became the foundation for the trio to form the group. Soon thereafter Therapy came up with the name BEATMONSTAS because, as he put it “We’re monstas with beats and rhymes”.

In the true spirit of independence and in the face of the changing music industry Beatmonstas’ unofficial motto became ‘Do It Yourself! No exceptions!’ From production to recording, from graphic design to video production the Beatmonstas is independent hip-hop personified.

From the moment when Noble Dru and Phashara bought their own Akai MPC 2000XL’s (Initially intended for their respective solo careers) they began collaborating and sharing beat production techniques. That sort of free spirit gave birth to the well received yet often-misunderstood compilation album entitled “The 3rd Weapon” in 2005. OkayPlayer.com called it “crazily infectious and occasionally disorganized” yet they compared the group to “a street corner cypher featuring Group Home, Killarmy, and first-generation Slum Village.“

After releasing The 3rd Weapon in 2005 on their own independently owned and operated label, Beatmonstas Entertainment LLC, the trio licensed the album to Mind Lab / Southern Record Distribution in the United Kingdom. The project was released in the UK and Ireland to critical acclaim in 2006 and topped college radio charts across the US.

Since ‘06, the group spent the latter part of the Bush era crafting the masterpiece that is Bomb Til We Hit Em. Between projects the group members worked on and released various solo projects, each of which are underground hip-hop classics in their own right. The three emcees veer far from the typical rap cats when it comes to lyrical prowess. So says RapReviews.com, “The BeatMonstas shine brightest when addressing social issues, at one point calling themselves the ‘Ghetto PBS’.“

Beatmonstas today is a group of few men with real life experiences focused on the beats and the rhymes. They’ve concentrated their efforts on banging out their flavor of 90’s inspired hip-hop while becoming a new, improved and more cohesive unit.