The North

At a time when rock bands are either pop sellouts, retro-poseurs, or pseudo-Brits, the four guys in The North are just playing what comes naturally: solid, melodic American rock & roll. And, in 2005, after playing a couple hundred shows and garnering song plays and friends on MySpace, the band's achievements were noticed by the A&R staff of Sony Music, who quickly signed The North to a worldwide co-publishing deal. As Asylum magazine's Atari Cleveland writes: . "this band is made for great things, there's no doubt in our minds on that, as we wait helplessly for a tour and full length album. we're addicted, and happily give in to our addiction with open arms!"



Long Live Rock - be it dead or alive.



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DOUGLAS LUCAS - The Change Video



THE NORTH - Sony Ericsson Promo



THE NORTH - ESPN "Baseball Tonight"