DESCRIPTION:
During The Ruff Ryders photo shoot and EPK filming, for their newest venture, Ruff Ryders Indy.Ruff Ryders (CEO/President Waah Deen, Talk about his relationship with DMX, There Deal with The Lox and Diddy,Eve, Swizz Beatz.The principles in the new label Director of Operations Dedra Tate and Directors of Marketing, Tenisha Rae.

Waah also goes on to say the goal of Ruff Ryders Indy is to help independent labels navigate the often treacherous waters of the music industry by providing exclusive mentoring and consulting services tailored to the needs and budgets of the client. The Ruff Ryders Indy management team will pair labels with knowledgeable music industry veterans who will help them set up, develop and prepare their projects for release through the Ruff Ryders Indy distribution network.

Services provided to the labels include marketing, street promotion, radio promotion, and product management. Through the RRI "Controlling Your Own Destiny" and "How To Become Your Own CEO" programs, independent label owners will learn what it takes to develop and break an artist and to build a successful music industry brand and they will be guided every step of the way by the caring, detail-oriented and knowledgeable team at RRI .