DESCRIPTION:
In our episode "How To License Your Music Into Film & Television", Senior Vice President of Licensing for Entertainment One, in Nashville Mick’s responsible for catalogue exploitation of over 60,000 tracks, including Synch Licensing, Master Use licensing, both domestic and international, expanding the third-party client base, obtaining new artists and productions for Synch representation, and supervising a staff of four professionals whose primary focus is placement of Company music in Film, TV, video games, and commercials.

Personally responsible for securing major Synch placements with such Companies as Invesco, Google, and Office Depot; TV shows such as Californication, The Lying Game, 90210, The History Of the Eagles, Dancing With The Stars, and The Ex Wives Of Rock; Films such as Devil’s Knot, World’s End, and The Last Ounce Of Courage; and Video Games such as Zumba Fitness, Guitar Hero, and Bandfuse.

Mick remains active as a Songwriter, Producer, and Artist, and leader of both The Mick Lloyd Connection and The Country Dance Kings, which continue to record physical and digital projects. He has a chart history as an Artist, Songwriter, Producer, and Arranger.

Questions asked during video:

0:00 - Intro

1:03 - You’re the head of the music licensing division for probably the largest independent music entity in the business. Can you talk about what’s the state for the licensing today for the independent community?

2:17 - Now you’re based in Nashville, for the sync licensing. Does that affect the ability to license music for entertainment one?

3:26 - It seems that in the film and TV licensing area, there’s a lot of growth with independent artists within the last 10 years. Do you see a greater willingness in the sync world to license a broader variety of independent artists than you have in the past?

6:46 - You had mentioned before that Entertainment One is in a lot of areas in film production, in television production, in video distribution, in music distribution. Do you find that the sync world that you’re able to place a lot of the Entertainment One music into projects that you’re involved with in film and in television?

8:40 - For companies like yours, in any sync department that you run, how do you determine what you’re going to charge as a sync fee for a particular project? What are the criteria you use?


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Credits
Executive Producers: Eric Knight & Ritch Esra
Directed by: Eric Knight & Marco Tomaselli
Cinematography: Marco Tomaselli & Jessica Delcarpio
Editing: Eric Knight
Audio: Eric Knight
Production Assistant: P.Jordan Haven, Venus Leone
Gogo Dog Productions

Event: SyncSummit: http://syncsummit.com/

Shot on location at: Hollywood Roosevelt Hotel
(Hollywood, California)

Original Air Date: September 16, 2014

Copyright © 2014 MUBUTV™ Symbiotic Nation™ Music Business Registry. All Rights Reserved

MUBUTV™ | Music Business Television | Your Trusted Source

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How To License Your Music Into Film & Television – Mick Lloyd – Entertainment One - MUBUTV