DESCRIPTION:
(CAM 2- 2SHOT)
(Anchor A)
KNOWN TO MOST AS KLEVAH, SHASTA KNOX IS MORE THAN JUST A RAPPER. AS A UNIVERSITY OF ILLINOIS GRADUATE, THAT MAKES HER ONE OF OUR VERY OWN.
(Anchor B)
UI7'S JASMINE DINH IS IN THE STUDIO TO TELL US MORE ABOUT THIS ARTIST'S PATH TO STARDOM.
---(STOP)---
(PKG NAME:KLEVAH)
TRT: (1:45)
OUTCUE: UI7 NEWS
KLEVAH'S LOVE FOR MUSIC BEGAN AT AN EARLY AGE WITH HER FATHER, WHO TAUGHT HER HOW TO RAP. SINCE THEN, SHES BEEN UNSTOPPABLE.
(TAKE SOT - Klevah.mov)
(:10)
("Its just the..It's the way it sounds together. It's just like ah. I'm never in awe of just over my bars. Yeah, I'd be like 'ooh' bars, but its the way it hits with the certain part of the beat. It's just 'ahhh.'")
RAP IS KLEVAH'S ONE TRUE PASSION.
(TAKE SOT - Klevah.mov)
(:05)
("Its been theee thing if anything. Its been the one thing that I have, that i've never let go of.")
CHRIS SMITH IS A LONG TIME FRIEND WHO KLEVAH SAYS SHE CONSIDERS A MENTOR. THEY SOMETIMES COLLABORATE TOGETHER ON SONGS AND SMITH SAYS THEIR FRIENDSHIP HAS MADE THEIR WORK THAT MUCH MORE MEANINGFUL.
(TAKE SOT - Chris.mov)
(:10)
("I knew then that we had something special. It wasn't even about necessarily what everybody else thought and how they reacted to it. We literally could come together at any time and do anything together and we'd be great.")
AS KLEVAH'S NOTORIETY IN THE RAP WORLD GROWS, SHE SAYS SHE'S WATCHED HERSELF GROW AS A PERSON AND AN ARTIST.
(TAKE SOT - Klevah.mov)
(:10)
["As an artist, you should want to be dynamic enough to tell your entire story, to tell your whole story and to give someone a wholeistic view of who you are rather than just like defining yourself based on these very like capitalistic values."]
--STAND UP--
KLEVAH HAS WORKED WITH SEVERAL ARTISTS, INCLUDING TRUTH WHO SHE STUDIED MUSIC WITH AT THE UNIVERSITY OF ILLINOIS. TRUTH AND KLEVAH HAVE JUST RELEASED THEIR NEW ALBUM CALLED, MOTHER NATURE.
SMITH SAYS HE'S CONTINUOUSLY SURPRISED BY HOW MUCH KLEVAH'S LYRICS HAVE MATURED FROM FOCUSING ON HERSELF TO FOCUSING ON SOCIETAL ISSUES.
(TAKE SOT - Chris.mov)
(:15)
("It just doesn't seem normal that somebody can do that, ya know i've read poetry and i've listened to rap, it's just, it's only certain people in the whole literary field that can actually make you say, omg thats a thing. We should pay attention to it.")
NO MATTER WHAT HAPPENS ,KLEVAH SAYS SHE WILL ALWAYS BE A RAPPER AT HER CORE.[TAKE SOT - SOT name.mov]
(:05)
("That the greatest thing, i think that i could be. Cuz i could do anything else through that.")