DESCRIPTION:
Bit Reduce* (/bit rɪˈdjuːs/ [EN] - /bit rè-du-ce/ [IT]) is an electronic experiment by Mao and Kino.

The debut record “Fine” (/faɪn/ [EN]: adjective, “good” - /ˈfiːne/ [IT]: noun, “end”) out soon in the stores.

http://www.bitreduce.it


Bit Reduce is an electronic music experiment, if by this label we mean the use of both electronic and acoustic instruments. The way of using them - that is the classic home studio dominated by inexpensive computers - is what characterizes the sound and makes the project part of the electronic music in its broadest sense. The technique is to play sessions like any other rock band, and then sample them so that they can be used as if they were loops taken from vinyls. The focus is always on the rhythm and the beat, but the structure is like that one of a classic pop song. In this sense, the duo's path leads from The Beatles to the Chemical Brothers, just as from New Order to Soulwax. Over house music programming and latest generation synthetic sounds, simple and intelligent vocal melodies keep on prevailing while, mixed with samples and delays, and together with the sound of guitars, link club moods to the song form. Even in the lyrics, the intent is to actualize the language, to feel it living, integrating Italian and English not as an affectation, but in order to document a process that can be daily witnessed in the spoken language.

The project was born in Turin, as part of the phenomenon that is the musical scene in this city, stimulated by its atmosphere and its always pulsing club culture. In this sense, the divergent histories of the two members, Kino (a programmer and sound engineer, who has collaborated with the most prominent Italian alternative bands, such as Africa Unite, Bluvertigo, Lombroso, Monaci del Surf, Persiana Jones, Soerba, Subsonica and Vinicio Capossela) and Mao (a musician with various records to his name) are a good representation of the style the music takes, as it moves between acoustic guitars and drum machines. Bit Reduce's list of credits includes various club nights in Turin, Rome, Milan, as well as musical installations and festivals along Italy.

Today: 10 tracks were composed and are ready for the debut record “Fine”, out soon in the stores.


© Bit Reduce ®
http://www.bitreduce.it


* Unintentionally, Bit Reduce is pronounced /bit rɪˈdjuːs/ [EN] by Kino and /bit rè-du-ce/ [IT] by Mao.

In Italian, the word ‘Bit Reduce’ hides a play on words which reflects the concept of the project.