DESCRIPTION:
In the 21st century, Elton John's corporate alliance with Sky Sport Television has produced a UK football Premiership commercial, using a single dating from 1977, when it was produced by Thom Bell for the album entitled "Thom Bell Sessions."

The track which was used as advertisement campaign was entitled "Are You Ready for Love?" The single peaked at number one on the UK Pop single chart, occupying that position for two weeks in August 2004.

The track sold over 50,000 copies its first week at number one on the UK official singles chart. The single also achieved the number one position on the US Billboard Dance Chart listings for one week.

This is another way of using media exposure to market a re-released single from the height of the Philadelphia Sound era, which UK-based label Southern Fried Records used effectively to give the single a good start on the road to success.

www.signaturesoundsonline.com