DESCRIPTION:
This video was not posted with the endorsement of SXSW. I know it is a camera in the back of the room without a feed from the audio board. I am a huge fan of SXSW and think you should make plans to attend this annual event every March in Austin, Texas.
The information below is from the SXSW website. If you have any additional info or corrections let me know. Continue the conversation.
http://schedule.sxsw.com/2012/events/event_MP990263
What Happened to the Big Idea in Music Technology?
#sxsw #bigidea
It is too easy to convince venture capitalists that all a music startup requires is capital to license music from the major labels, and then offer to get to profitability by including advertising in the stream. This lack of intellectual vision leads to the wholesale commoditizing of music catalogs by the labels who create licensing deals with the streaming music services. Those actions in turn further homogenize the streaming music service systems as the services only have access to the same catalogs -- there is no differentiation. Artists get pennies, or less than a penny, when someone streams their song, and the listener gets advertising in the stream unless they pay to escape the ads. The correct question that all music technologists ought to be asking is: What problem are we trying to solve? Then ask: Who are we solving it for? Who will use it? Why will they use it?
Presenters
MODERATOR Dave Allen Dir, Interactive Strategy NORTH
Dave Allen is the Director, Interactive Strategy at NORTH, a Creative Brand Agency that forges connections between brands and people using music, film and design. Some of NORTH's clients currently include KEEN Footwear, Subaru, Yakima, Guayaki and Deschutes Brewing.
Rick Moody Writer
Rick Moody writes about music at The Rumpus (www.therumpus.net). He is also a novelist (THE ICE STORM, THE DIVINERS, THE FOUR FINGERS OF DEATH), a short story writer, a journalist, and author of a forthcoming collection of essays, ON CELESTIAL MUSIC. He plays and sings in The Wingdale Community Singers with David Grubbs and Hannah Marcus, and has released two solo albums, the most recent of which is THE DARKNESS IS GOOD (Dainty Rubbish). His work has been published in over twenty languages, and has been featured on NPR, PRI, the BBC, and elsewhere.
Jesse Von Doom Cash Music
Jesse von Doom is the co-Executive Director of CASH Music, a nonprofit building free and open tools to empower artists online. He went to a college for a little while, worked at a company, but has spent most of the last dozen years making artwork and websites for musicians. At CASH Music von Doom leads the effort to build an open-source platform that can allow artists easier and direct access to all the opportunity online.
David Ewald Creative Dir Uncorked Studios
David is Creative Director for a Portland-based mobile development studio, Uncorked Studios. David began his career as an interactive Art Director in Minneapolis. While there, he designed countless web-based projects for Target, Cartoon Network, Adult Swim and Matador Records. Since moving to Portland 5 years ago, David has helped Target, HP, Nike, Cisco and others build products for people.
Roy Christopher Asst Instructor The University of Texas
I marshal the middle between Mathers and McLuhan. My main interests are figurative language use (hence the Hip-hop) and the evolution of technology (hence the media theory). My main goal in writing is entertainment and in science is novelty. I'm more of the former than the latter and more of a fan than a critic.
Anthony Batt Pres Katalyst
Anthony Batt is the President of Katalyst, a groundbreaking content studio that creates digital and television programming media for some of the biggest brands in the world. In 2010, Katalyst was named on the year's Top 50 Most Inspiring Innovators by Ad Age and one of Fast Company Magazine's Top 10 Most Innovative Companies.