DESCRIPTION:
Earl Tupper created Tupperware in the early 1940s. Experimenting with a purified by-product of the oil-refining process, the American invented a durable, flexible, odourless, non-toxic and light weight plastic that he used to create storage containers.

Tupper’s aim was to develop a product that would keep food fresh in the new age of electric and gas refrigerators, so popular in post-war America. He patented the ingenious Tupper Seal in 1949, not long after introducing the range into department and hardware stores. Unfortunately, consumers did not understand how to use the Seal, and the product languished on shelves.

But it’s still around today, what changed people’s minds? In the early 1950s, a single mother called Brownie Wise joined the Tupper Corporation and introduced the ‘Party’ concept. So successful was Wise that Tupper withdrew all products from retail outlets and as a result, the Party became the company’s only form of distribution.