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Featuring the golden voice of Ana Criado, ROBBIE RIVERA -- house music's reigning king of sexy grooves -- releases the first single from his forthcoming 2011 full-length studio album, DANCE OR DIE (Black Hole Recordings). The single is titled, "THE SOUND OF THE TIMES."

The Dance Or Die Radio Edit pushes the vocals to the forefront and allows the soaring melody to shine through, creating a perfect and tight package ready for airplay.

The Dance Or Die Mix takes things lower, dirtier 'n filthier as RIVERA hammers in a searing 4/4 beat. Perfect for a darkened dancefloor or festival field at night! Picture RIVERA's spine-tingling hands-in-the-air effect when he -- or any other DJ -- drops this bomb on the decks!

The mood goes positively twisted on the Dance Or Die Juicy Mix as RIVERA showcases his knack for body-jiggling, tribal beats. The vocal is stripped down to its naked essence and the effect is absolutely primal. Here is a minimal, expertly crafted tech-house gem!

The Dance Or Die Instrumental Radio Edit is as cinematic in scope as it is effective as a music bed. TV and film music supervisors should take note of this edit, as it's an ideal compliment for many an emotional scene.

For more information, visit www.blackholerecordings.com and www.robbierivera.com.