ROD ROC

HABITAT:
SF | DALY CITY | VALLEJO | OXNARD
AFFILIATIONS:
SOULED OUT UNDERGROUND | GROUP THERAPY | CAN'T FIND A VILLAIN | PHONOSYNTHESIS
SKRATCHPAD | OSS | SUPERNATURAL TURNTABLE ARTISTS [mix div]
SCHOOLYARD SATURDAYS RADIO SHOW
SYNOPSIS:
"I AM A PROFESSIONAL HAND MODEL. A FINGER JOCKEY IF YOU WILL. WE DON'T THINK THE SAME AS THE FACE AND BODY BOYS. WE'RE A DIFFERENT BREED."



Rodney Fernandez Rivers. Vallejo, CA native by way of Daly City, CA, is better known to the people as Rodney-O or Rod Roc.
Acquired his first turntables and mixer in 1993. Became a hermit and easily got addicted to watching DMC and ITF battle tapes as he secretly practiced and studied the art for a couple of years as a bedroom DJ before exposing his newly found love to the public. Around 95'-96', Rod Roc decided to break out of his shell and join the rest of the active DJs on the scene along with fellow friends/DJs (rbtron, phraze, jay z, dvs1) and created mobile DJ crew; Mixology Entertainment. Mixology became known to rock parties (garage parties, cotillions, weddings, school dances, etc.) from Vallejo to all the way to Vegas. Eventually, after a few years went by, everybody in the crew started to lose interest towards DJing, except for Rod Roc of course and fellow friend/DJ Jay Z. The fall of Mixology quickly lead the two to join local legendary Daly City crew; Second To None, from 98'-2000.
Paying dues with the Second To None crew, opened up a ton of new doors. Rod Roc slowly but surely started rockin' parties around the Bay Area and showcasing/opening for cats like DJ Rhettmatic, Dilated Peoples, Black Eyed Peas, Jurassic 5, Fingerbangerz, Moonrocks, Living Legends, Top Rawmen, The Earthlings, Queen Latifah, Heiroglyphics, Method Man, and Saul Williams. Also received a taste of the battle scene by participating in Guitar Center's 1999 ITF Spin-Off Battle.
A couple years later after Second To None slowly died out for good in 2000, Rod Roc moved on and gave birth to an idea called; Souled Out Radio, in 2002. First started off as a live mixshow operated in his garage/studio, but after 4-5 yearsis now a full blown radio outlet for local independent artists from the Bay Area and beyond, consisting of shows like Schoolyard Saturdays, Sunday Night Break-Fast, and the Thursday Night Throwdown, that are broadcasted worldwide all over the internet.
Finally in 2006, Rod Roc receives a CD in the mail from a local Daly City producer by the name of Joe Dukes, requesting for him to play his group's (Can't Find A Villain) tracks throughout Souled Out Radio. After hearing the group's CD and definitely diggin' it, they finally hook up at some lounge in Berkeley and talked about future plans/etc. They decided to create a music label to help expose local artists and crews and artists such as Can't Find A Villain, Construct Existence Crew, Gee Soul, and more. Shortly after, local Bay Area DJ; The Mighty Delrokz, joins forces with the two and the three go on to create what is now known to the public as; Souled Out Underground. Souled Out Underground is home to some of the freshest independent artists/dj's in the Bay Area.
And as of 2008, Rod Roc was asked to become the permanent DJ to Bay Area's independent hip-hop group; Group Therapy (LMNtal, Random, Inkfat). So, keep your eyes peeled for them.
Currently, you can catch Rod Roc doing his thing @ SKRATCHPAD every 3rd Tuesday of the month, OSS [Open Session Saturdays] every 1st and 3rd Saturday of the month, SCHOOLYARD SATURDAYS RADIO SHOW on SOULED OUT RADIO, as well as rockin' parties around the SF Bay Area and cuttin' it up at your local and around the way hip-hop shows.



UPCOMING EVENTS: