DESCRIPTION:
DIRECTED BY THE REST

Warning: May cause photosensitive epilepsy. Viewer discretion is advised.

http://www.pushcrayons.com | https://soundcloud.com/kojeyradical

The Rest do not shy away from using their work to illustrate important social issues, cleverly disguising social commentary in an abundance of well-placed symbolism. The visual introduces Kojey in a slave state, broken and visibly worn out. The space is baron and video rarely cuts, forcing you to focus on Kojey’s rising and passionate performance. As the lyrics grow in confidence, ushering in ideas of social separation through class and race, you see Kojey at his most aggressive; dripping in opulence and melanin. Eventually he returns back to his original posture, suggesting Kojey may still feel the status of slavery in some facet.

Styled by Umps Machaka, the film features jewellery from Lucky Little Blighters and garments from rising menswear designer Chelsea Bravo. Chelsea Bravo and Kojey debuted this collection entitled “WABI” in the emerging designers showroom during London Collections: Men.

Kojey premiered the visuals inside the prestigious TATE BRITAIN to unanimous praise alongside his collective of artists PUSHCRAYONS, ultimately marking this project a piece of art.

A PUSHCRAYONS PRODUCTION IN ASSOCIATION WITH TOMBOY FILMS & S + O MEDIA

Directed By: The Rest Creative Direction: Kojey Radical & Most Popular Human Starring: Kojey Radical As Jackie Trades & New Machine Produced By: Charlie Di Placido Executive Producer: Steph Keelan
Director Of Photography: Tristam Cones Focus Puller: Jim Maclean Production Manager: Nnena Nwakado Colourist: Scott Harris Stylist: Umps Machaka Make-Up: Anete Salinieka Grip: Adeeb Razak
Soundtrak By: New Machine Production Assistant: Marta Belczynska Special Thanks To: Barnaby Spurrier, Glynis Murray, Lemonade Money, Pieter Synman, Adefe, Marcus Blaque & Zack Small