Pura Vida

Pura Vida brengt geen strikte reggae/dub, maar een verfrissende variant op het genre waarin moeiteloos geflirt wordt met soul, blues en world. Om een instrument meer of minder zitten ze bij Pura Vida niet verlegen, ze staan dan ook met z’n elven op het podium. Pura Vida is een onvervalste partyband die je in een paar tellen aan het dansen krijgt.



Pura Vida ne présente pas du reggae/dub strict mais plutôt une variante rafraîchissante du genre qui se frotte sans peine au soul, au blues et au world. Pura Vida ne s’inquiète nullement d’un instrument de plus ou de moins, il faut savoir qu’ils sont onze sur le podium. Pura Vida est un vrai groupe de fête qui vous fera virevolter sur la piste de danse en un rien de temps.



Pura Vida is one of the biggest new reggae revelations from Belgium. Originally Pura Vida started as a small subproject of funder Bregt de Boever who is also a respected producer and composer. Describing their music as strictly reggae or dub would be a simplification. Pura Vida brings a new refreshing mix of various genres like blues, soul, dance and music in general. After winning at the Reggae Contest of Rototom Sunsplash 2008 their musical career went to the next level and Pura Vida earned his place in the European reggae world. With Pura Vida reggae has been reborn as a source of inspiration, a view on life and a eyewink to the craziness that keeps the world going. This ‘twelve headed’ band brings reggae in the most pure interpretation of the word: reggae that impresses and unites!



Pura Vida gave birth in 2006 when a couple of friends started jamming in the Lost Ark Studio of Bregt de Boever. Soon they got offered to play at Collieroots, a local charming reggae festival. At this festival they met other musicians of Najanonki, The Roots Train Rockers, Wrong’em Boyo en Los Skatchou Bottos. The fire went over and new friendships were made.



In 2007 Pura Vida started creating their unique refreshing sound. In the search for this some members left and new ones joined the band. One of them was the MC-talent Saimn-I. With this new young influences some offside projects like the sound system Pura Vida Productionz were started. They quickly got famous for being Belgium’s only sound system stricktly playing own creations !



Then in 2008 the big breakthrough came for Pura Vida as a band. After two years of writing songs and developing an original sound the band applied for the Rototom Sunplash Reggae Contest and won the Benelux price. Suddenly their music had been heard and many more concerts followed.
Since then Pura Vida has played on Reggae Sundance, Koedan Festival, Reggae Geel, Rototom Sunsplash, etc.
They even played as the supporting act of Horance Andy & Zion Train in Belgium and recorded songs together with Prince Alla and The Congos.
In January 2010, Bregt was invited by Congo Ashanti Roy to the lions den studio in Jamaica. They stayed for two weeks in the Congos H.Q. where they recorded We nah give up!
After this Jamaican adventure, future collaborations are expected.



Pura Vida is facing a bright future being one of the most creative reggae acts of Europe. After the loving rewards about their song on the ‘A Belgian World Music Compilation’ of I&I Relations, they started recording more songs. There new CD called ‘Struggle in the city’ is released in June 2010!!. Don’t miss them out!



THE LOST ARK STUDIO:



HERE AT THE LOST ARK
(by Martijn Hudders, for Pura Vida)
Space and movement collide into one.
As the reggae rhythm makes love to bluesy notes:
a new sound is born.
Between the red heart of a burning violin
And the shining armour of golden trumpets,
a soulgoddess sings her heart out
for the benefit of the pura vida sound.
Here at the lost ark.
You lose track of space and time.
You force yourself to lose yourself.
Here at the lost ark
music takes over.



BOOKINGS Lost Ark Music: lostarkmusic(at)gmail.com
puravidaproductionz at gmail.com