DESCRIPTION:
In this http://www.artistshousemusic.org clip, Catherine Stellin, Vice President of Trends and Research at The Intelligence Group, establishes the differences between Generations X and Y and discusses the large role that music plays in the lives of these generations. Stellin also focuses on how the importance of music and entertainment in these generations impacts the marketing process for these age groups. The Intelligence Group assists companies like Target, Microsoft, and Warner Music Group with consumer and trend marketing research.