DESCRIPTION:
From LAKE's (US) new album "Forever or Never" which will be released on Tapete Records on April 7, 2017.
You can order it here:
http://phonofile.link/forever-or-never



http://www.laketheband.com/
http://www.tapeterecords.de/artists/lake/

"Magazine" is a collaboration between Japanese composer Kenichiro Nishihara and songwriter and lyricist Ashley Eriksson, along with her band, LAKE (US). Eriksson's concept for the lyrics is to depict the way a woman may judge, or try not to judge, other women. The lyrics tell the story a somewhat modest and old-fashioned woman shuffling through a grocery store aisle. She tries not to look at the tabloids, but pretty soon finds herself gawking at pictures of celebrities. The narrator attempts to compare the woman at the grocery store to the woman on the cover of the tabloid.
The video is written and directed by Eriksson and the main character is played by Nicole Parnell. Rather than filming an actual checkout stand in a grocery store, a waiting room was used instead. At first in the video, Nicole's character shyly flips through magazines and contemplates the content. Next, her casual viewing turns into a compulsive, frantic rampage. Finally, she imagines herself as a model in a magazine ad and even has some fun dancing, although she is concerned about the "4th wall" in reference to the showbiz term that something can make or break your career, as heard during the lyrics "I can't make you do what you want to. What makes you can break you."