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London - February 2009 - ARCHOS,
award winning technology innovator, and
leader in the portable media player
market, today announced a lucrative
sponsorship agreement with music
pioneers and UK Asian Music Awards
nominated musicians and producers the
Kray Twinz.
The Kray Twinz have amassed numerous
accolades in their professional career,
having produced award winning music for
TV shows, movie soundtracks and video
games. The Coventry born Twins shot to
fame in 2005, when they collaborated with
Hip Hop heavyweight Twista on the hit single What We Do which was one the biggest selling
records of that year and featured at number 1 in the UK Urban Charts. Since then the Twinz have
continued to excel at integrating traditional aspects of musical sounds into Western concepts, and
are set to release their first debut album later this year which sees them collaborate with the likes
of DMX, Ray J and Twista.
The Kray Twinz will be using latest range of ARCHOS Internet Media Tablets for recording live
sets and showcasing new material. The Twinz will also be using the devices in their Coventry
based studio, as they put the finishing touches to their forthcoming album.
Jat from Kray Twinz said We are proud to partner with ARCHOS, having always been big fans
and keen users of their products. We take our profession very seriously and only use the best
products and technology to stay ahead of the game. The quality of video playback on the Internet
Media Tablet is incredible, the units are so versatile and I was blown away with the amount of
functions and features there are. The ARCHOS unit is the ideal device for showcasing our
material on, and the union between cutting edge technology and music innovation, cannot but
enhance the levels of excellence of our work.
Marketing Executive Matthew Knight added We are delighted to be working with the Kray Twinz.
They have recently been nominated in the best urban act and best video categories at the UK
Asian Music Awards, which reflects their continued contribution and creativity in producing
exciting and inspiring music.
The partnership is a natural alliance with both parties at the forefront of innovation and creativity
in their respective fields. The Kray Twinz are highly respected musicians and producers and
demand the best technology and equipment in their profession. We are therefore delighted to be
able to provide them with ARCHOS products, which again positions ARCHOS at the forefront of
technology