DESCRIPTION:
Coca-Cola has joined forces with singer-songwriter Aloe Blacc, to launch 'The World is Ours' -- a mash up of a new Aloe Blacc song combined with lyrics and sounds from the original version of 'The World Is Ours' by David Correy and Monobloco.
The beat captures the spirit and excitement of the 2014 FIFA World Cup™ and host country, Brazil, while the lyrics express messages of inclusivity, celebration and happiness as told through the Coca-Cola 2014 FIFA World Cup™ campaign.
Aloe Blacc said: The passion behind my music comes from a desire to make people dance, smile and sing.
Director at Coca-Cola, Joe Belliotti, said: 'The World is Ours' started as a Brazilian song with the beats and sounds of Brazil and then travelled around the world where artists and remixers added local languages, sounds and instruments. We were looking for a global artist that would bring another perspective, with integrity and authenticity, and that is exactly what Aloe did.
The song has been travelling as part of the FIFA World Cup™ Trophy Tour by Coca-Cola, gathering the vocals of local artists from all around the globe. As the song visited each market, local artists were able to put their own spin on the track, creating duet versions featuring lyrics sung in their native language. With twenty-four local versions, covering over 175 markets.
'The World is Ours' is included on "One Love, One Rhythm: The Official 2014 FIFA World Cup™ Album" to be released by Sony Music Entertainment globally on May 13th. Behind the vocals of Brazilian-American artist David Correy, the song was penned by world-class songwriting/producer team Rock Mafia, co-produced by Brazilian-born, legendary collaborator Mario Caldato Jr. and features the rhythmic samba, baile funk and technobgrega beats of Brazilian percussion band Monobloco.
Correy was born into poverty in Recife, Brazil. Adopted at the age of two, Correy discovered a talent for music that has helped him overcome his early challenges. After a difficult start to life, his adoptive parents encouraged his passion for music. Having ventured on a musical journey of his own, Correy has since gained a dedicated fan base with his voice, inspiring story and relentless optimism.
Aloe Blacc and David Correy performed 'The World is Ours' ive for the first time at the FIFA World Cup™ Trophy Tour concert in Los Angeles on April 19th. They were joined on stage by Puerto Rican musician Wisin, who also contributed to the local version of the anthem in Mexico.

more info: http://coca-colacompany.com and http://aloeblacc.com
free Download of Aloe's "The Man" Live from Red Bull Studios LA -http://fans.aloeblacc.com

upload authorized by DNA
more world cup commercials: http://reklamefernsehen.com