DESCRIPTION:
"The “dark nature of consumerism’ was… the target of Shawn Wolfe’s anti-brand, Beatkit, which began life in 1984 and expired according to plan in 2000. Professional-looking advertisements and promotional materials proclaimed the virtues of a product line that had no clear function and did not actually exist. The most enigmatic of these items, the ‘Remover Installer’, resembles a machine part or a sealed electronic component… The ultimate incomprehensibility of the Remover Installer, even though it appears in some images to exist in solid form, satirizes the abstract nature of branding’s transcendent calls to the consumer." (read more @ http://www.beachpackagingdesign.com/wp/2012/11/removerinstaller.html)

From the "Shown Actual Size" EP (Gold Standard Laboratories, 2002)