DESCRIPTION:
Taste, the world’s greatest series of restaurant festivals, made its North American debut at Fort York in Toronto, Ontario from July 24-27, 2014. The four-day food and drink extravaganza had a cashless touch with Intellitix’s IntelliPay system.

The much-anticipated event invited guests to utilize Taste's official dining currency, ‘Crowns’ by loading them onto RFID-enabled ‘Taste’ cards. Attendees could add Crowns to their account either online prior to the event, or on-site at any of the 'Crown Banks'. Guests could then use Crowns to pay for their food dishes from participating restaurants as well as all beer and wine purchases from local vendors.

Taste festivals are focused on creating a premium and seamless user experience, which is exactly what IntelliPay allowed the organizers to do. The simple, reliable, and secure nature of IntelliPay allowed foodies and vendors to spend less time processing transactions, and more time interacting and enjoying the opportunity to savour samples from some of Toronto’s finest restaurants.

Intellitix is the leading global provider of technology-driven solutions for festivals and live events. Our RFID access control, interactive brand experience and cashless payment solutions enhance the guest experience, increase revenues and decrease costs for event organizers. Watch an overview of our RFID solutions: http://youtu.be/Xce5c0xTSyk

Fast Company ranked Intellitix as one of “The World’s Top 10 Most Innovative Companies” in Live Events, recognizing leading enterprises that exemplify the best in business and innovation. Since 2011, Intellitix’s technology platform has enhanced over 15 million guest experiences at live events around the world including Coachella, Bonnaroo, Tomorrowland, Taste Food Festivals, The Ryder Cup, and many more.

In 2014, Intellitix's cashless payment system experienced a twentyfold increase with over four million cashless transactions processed, totalling over $50 million USD in on-site spending. Check out the tremendous year we had in 2014 in our video reel here: http://youtu.be/PcqK1boV_fw.

We don’t sell tickets, but we can make them do remarkable things! For more information, visit www.intellitix.com.

Filmed and edited by Set Vexy
www.setvexy.nl