XYLOPHONE - Video
PUBLISHED:  Jul 04, 2011
DESCRIPTION:
Won Gold ( Cyber ) Cannes Lions 2011

Agency: DENTSU Tokyo, JAPAN

Brief Explanation:
The advertisement for the mobile phone, TOUCH WOOD SH-08C, was developed aiming to enhance social awareness of forestry preservation. The xylophone in total length of 44 m (144.4 ft) was made only by using forest-thinning materials* just like the product itself. *Sale of forest-thinning materials is funding source of forestry preservation.
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