DESCRIPTION:
Check out Farrad on the Web!
::::: http://farrad.com/
::::: http://www.facebook.com/pages/Farrad/52468425241
::::: http://twitter.com/#!/farradmusic
Buy the Song:
http://itunes.apple.com/us/album/misunderstood-ep/id396653457
Buy the Album:
http://itunes.apple.com/us/album/the-time-is-now/id319935624
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The 'Misunderstood (Soul Mix)' is menacingly slow and simple with stark, grinding grooves: guitars collide with synthesizer, overdriven bass, and strange sounds of untraceable origin that create a soulful mantra.

Caden Manson directed his first music video, creating a kaleidoscope world of stark contrasts. Farrad's styling either camouflages him in the techno-rock reality or powerfully reacts to the swirling background.

Theo Kogan developed expressively painted looks. Using products from her Armour Beauty line, she developed a series of hypnotic transformations that show off Farrad's diversity.

Brian McAllister edits the arresting images in the 'Soul Mix, contradicting the piercing visuals with blurred, muted and saturated overlays -- inventing a soulfully ominous piece. Farrad is on the attack, championing all those misunderstood in this succession of slinky visuals.

Director: Caden Manson
Directors of Photography: Jemma Nelson & Ned Stresen-Reuter
Make-up and Grooming: Theo Kogan for Armour Beauty
Make-Up Assistant: Jenni Paelmo
Choreography: J Lyn Thomas & Farrad
Backup Dancers: Adrianne Rodgers & Mikeah Ernest Jennings
Editor: Brian McAllister
Production House: Big Art Group
Executive Producers: Gabe Goldberg & Farrad
Production Managers: AnaMari de Quesada & Linsey Bostwick
Label: Beulah's Baby Entertainment
Written, Performed and Produced by Farrad & JSpark [Farrad Music Publishing/ASCAP; Don't Sleep/ASCAP]

Contact: Gabe@farrad.com